Bring the DNA test to your Pharmacy
Holifya is built on two main scientific pillars: Nutrigenetics and Nutrigenomics
Nutrigenetics is the science that studies the small genetic variations (polymorphisms, of which "SNPs" are the most frequent) that exist in single genes and in the regions between genes and explores the relationship between these variations and nutrients.
Genetic makeup can influence your health response to nutrients . In fact, the body's response to different foods can be very different from one person to another.
It is precisely these polymorphisms that cause variable responses of individual subjects to specific nutrients (e.g., different sensitivity to refined and whole carbohydrates, to the absorption and breakdown of fats, etc.).
Nutrigenomics explores the relationship between nutrients and the genome, examining how nutrients can influence DNA by modifying gene expression, either silencing or activating the transcription of specific genes.
Is it possible to correct a given gene transcription profile through optimal nutrition? Yes, we are talking about “molecular nutrition”: through food, we ingest molecules that can stimulate or silence certain genes, leading to positive “homeostatic” effects or potential “dysregulation,” which can influence our health.
What does a Holifya retailer receive?
Training
Receive training and updates on the world of nutrigenetics and nutrigenomics, as well as guidance on how to effectively sell the test in pharmacies.
Platform Management
Manage all your tests through a simple platform designed for pharmacists. We'll take care of everything, including logistics.
Marketing Material
Digital and physical, to increase your audience's interest and raise awareness about the importance of genetic awareness and prevention.
DNA Dedicated Days
We support our retailers with dedicated promotional days where our specialised staff will promote the test within your pharmacy.
Would you like to try it?
Please specify this in the Waiting-list registration form.
You will receive a dedicated discount code to purchase a test and try the service first hand.
Contact us to enter the Waiting-list